I'm Tyler Reiswig. I'm a racer by nature, a wrench by trade, and a machinist fabricator by necessity. I've spent my life making parts from scratch that are lighter, stronger, and perform better than what already exists. I'm constantly redesigning, refining, and experimenting with new ideas and manufacturing technologies, always chasing that next competitive edge.

BTCHN' exists because I don't believe "the way it's always been done" is a good enough reason to stop asking questions. Every product starts with curiosity. Sometimes it's a tiny refinement. Sometimes it's a completely different way of thinking about a bicycle. Either way, the goal is the same: build components that solve real problems and make riding bikes more fun.

Everything is hand bent, built, and obsessed over in our Northern California workshop. We keep our production intentionally small so we can focus on what matters most: designing, testing, refining, and building products we're genuinely proud to put our name on.

That philosophy extends beyond the products themselves. We don't build around production schedules, long waitlists, or arbitrary deadlines. We build when a product is ready. Whether it's a new batch of handlebars or a handful of frames, every release reflects the same commitment to craftsmanship, innovation, and thoughtful design.

At the end of the day, we're just a small group of bike nerds who love making cool stuff. We hope you enjoy riding it as much as we enjoy building it.